LIVING THE DREAM: ABDULLAH MEHMOOD Regardless, the 17-year-old is living his “dream”, even though he struggles at times with the workload. “Being a YouTuber isn’t just about making videos, it’s about sharing, thinking about ideas, it’s gathering casts... (which) can take about one full day to gather everyone. And there’s a lot of admin and logistics staff involved.” He produces one video a month for his YouTube channel, and the rest of his time is spent on creating branded content for corporate clients. Mehmood registered his own company, a production studio called “REX STUDIOS”, in July and now has three people in his employ. He declined to reveal how much he earns making these videos but said he rakes in a low five-figure annual income. He admits he likes to splurge and the money earned from producing corporate videos helps to sustain his lifestyle. “Obviously who doesn’t like money,” he said. “YouTube income alone wasn’t enough; Well that depends on what you define as enough because for me, I live quite a high-maintenance lifestyle. “I take taxis everywhere, and I shop a lot, so I really try to earn enough to continue doing that.” That said, Mehmood is also looking to grow this company. He carefully noted that despite his high-maintenance habits, the company’s finances are in good shape. “We’re looking to make (the company) bigger and the bigger it gets, we can get perhaps a bigger office, a studio.” At least for now, Mehmood feels he knows how to connect with his target viewers. “People watch YouTube because YouTubers are just normal people. I try to keep that essence of just being a bit more down-to-earth and having something rawer.” Last modified: 14:50
